Solventum
Enterprise marketing & commerce transformation for a new brand
Overview
New brand, a new experience
When Solventum spun off from 3M, it had to build an entirely new marketing engine while decoupling from decades of legacy systems and processes. Four independent business units needed to align under a unified brand, digital ecosystem, and operating model—at speed and under executive scrutiny.
This wasn’t a website redesign. It was a foundational transformation that would define how the new company went to market and sold its products globally.
My Role
Design and experience leadership
I served as Executive Design & Experience Lead, responsible for shaping the experience strategy, design system architecture, and content operating model. I partnered with the Global VP of Experience Design and collaborated closely with MarTech and IT leadership to influence both MVP and post-MVP roadmap decisions.
Solution
Systems-first transformation
We built a design system and content operations model that enabled regional teams to launch localized experiences quickly while maintaining brand and accessibility standards. Commerce and marketing experiences were unified under a single design language and component library.
Outcomes
New brand, brand new
Solventum’s global marketing and commerce presence launched on schedule, with a design system and operating model that continue to support growth and localization.
Faster time to market
The new market technology stack was launched in globally in nine months, enabling a 60% reduction in time to launch new products and pages online.
Consistent brand experience
60 components. A single source of truth for components and patterns ensured the new Solventum brand was represented consistently across touchpoints.
Scalable operations
Content and design governance enabled the organization to scale digital experiences without proportional growth in central teams.