The World Bank
Global road safety platform from concept to global deployment
Overview
From fragmented data to life-saving decisions
Road traffic accidents are one of the leading causes of death globally, particularly in developing regions where data is fragmented, inconsistent, or not captured at all. Without reliable data, governments struggle to identify high-risk areas ("blackspots") or justify investments in infrastructure and policy changes.
The World Bank's Global Road Safety Facility (GRSF) set out to change this by developing DRIVER, an open platform designed to help governments and organizations track, analyze, and reduce traffic-related fatalities. This wasn't just a data problem. It was a systems problem spanning countries, agencies, and on-the-ground realities, with the potential to directly impact human lives.
My Role
Lead UI/UX from concept through rollout
I served as Lead UI/UX Designer, owning product direction from early concept through global deployment. This included defining the product vision, conducting research across multiple countries, prototyping and validating solutions, designing the full platform experience, and building the front-end foundation for implementation.
This was not a prototype. It was a product deployed and used globally.
Solution
Standardize data to unlock action
The core challenge was fragmentation. In many regions, accident data was paper-based, inconsistent, or siloed across agencies, making it nearly impossible to take meaningful action.
We grounded the solution in a simple idea: standardize data to unlock decision-making. From that foundation, I helped design an end-to-end platform: a mobile app for field data capture by police and officials; a centralized data system to unify inputs across agencies; dashboards and analytics tools to identify high-risk locations; and a predictive modeling experience to simulate interventions (for example, traffic lights or barriers) and forecast impact.
Beyond interface design, I helped define the data model and taxonomy, ensuring consistency across countries while allowing for local variation. I also influenced front-end architecture to support a scalable, white-label solution. The platform leveraged machine learning and statistical modeling to move beyond reporting, enabling governments to proactively plan and justify interventions.
Outcomes
Global systems change with real-world impact
This project demonstrates leadership across systems, not just screens. It required navigating government and policy environments, cross-country implementation complexity, and global data standardization under real-world field constraints.
Ultimately, DRIVER reflects the kind of work where design, technology, and systems thinking come together to improve how the world operates and help save lives.
Global adoption and reach
Implemented in 15 pilots across 13+ countries, with 4,500+ trained users and 16+ government organizations actively supported across regions.
Policy and infrastructure impact
Used to inform infrastructure investments and policy decisions while enabling cross-agency collaboration through shared data systems.
Recognized road safety outcomes
The platform and broader GRSF initiative received multiple Prince Michael International Road Safety Awards. Cities such as Fortaleza, Brazil, used DRIVER to implement safety improvements tied to award-winning outcomes.
From reactive to proactive
DRIVER helped shift road safety work from reactive response to proactive, data-driven planning at national and city levels.