The World Bank
Global road safety platform from concept to launch
Overview
Data for safer roads
The World Bank’s road safety initiative needed a platform to collect, analyze, and share road safety data across countries. We led experience strategy and platform design from concept through launch.
My Role
Experience strategy and design
I led user research, experience strategy, and end-to-end platform design, working with technical and policy teams to align the product with real-world workflows and reporting needs.
Solution
Research-driven platform design
We designed a platform that supported data entry, validation, and reporting for diverse country contexts—with clear governance and accessibility. Rapid prototyping and user testing kept the product aligned with stakeholder needs.
Outcomes
Outcome
The platform launched on schedule and was adopted by pilot countries, contributing to the World Bank’s road safety and data goals.
Faster insights
Countries could submit and analyze road safety data in a consistent format, enabling faster regional and global insights.
Inclusive design
The platform was designed for varied literacy and connectivity, so more countries could participate meaningfully.
Scalable foundation
The initial launch established a foundation that could grow as more countries and data types were added.